An e-bike designed specifically for female cyclers for daily and commuting use.
2021 - brand development, appearance design, rendering
Vike is an e-bike designed specifically for female cyclers for daily and commuting use. It is designed for the brand lululemon, a clothing company which emphasizes sustainable yoga wear for women. Vike is a bike that meets women's cycling needs and extends the physical relaxation and bodily stretches embodied in a yoga practice.
It can be hard for women to ride a bike in a dress or skirt. The wind might blow their skirts up and a standard bike’s high top-tube is not always convenient for riders.
High top tube
Mudgaurds are sepreated from the main frame
Hard lines and masculine design language
Based on the needs of female cyclers, there are three goals met in this project. 1. A lower frame which removes the top tube.
2. A more reasonable mudguard that integrates with the main body.
3. Designs which are based on function as well as utilizes curvature to create a soft feeling.
Fit female riders clothing
Simple minimal design
Soft form curvature
The idea focuses on removing the top tube of the bike, connecting all parts with as few lines as possible, and testing out the balance between curvature and straight edges.
The form of Vike is inspired by movements used in yoga practices. This emphasizes a continuous flow and stretching both sides of the body. And Finding balance with all points of the body.
The main body of the bike is white but all colors on the spectrum are available for the top and back piece. A special all-black version is offered as well.