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The Shadow

A male travel shaver set designed for the brand Rolls Royce. 

2022 - brand development, appearance design, lifestyle product

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The Shadow is a powerful travel shaving set that is designed for Rolls Royce customers. It creates an image of sophistication for users and can be used indoors, outdoors, in a car, or on a plane.

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"Maintain greatness anywhere"

​Project Brief​

For over 100 years, Rolls-Royce Motor Cars has pushed the boundaries of luxury, creating new realities both within and beyond automotive design.

- Expand Rolls Royce product line beyond automotive by designing a unified collection of objects. 

- Developing products with high performance and appearance with Rolls Royce's design language

Group Research as a class of 11 people:

The Story

More Detailed Research >>

- Market Research

- Tech Research

- Scale Research 

- Scaled Model Mockups

- Full design Process


To begin with,

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Rolls Royce customers pay more attention to their appearance to maintain a good public image.

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They usually go to a salon or have a personal stylist. 

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This product is designed for grooming on business or leisure trips.

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A facial roller can provide a soothing experience and improve appearance.

Global Market

Usage of razors to be higher among men in the coming years. Valued at $18.0 billion in 2019, the global razor market revenue is expected to increase to $22.5 billion by 2030, at a 2.1% CAGE during 2020–2030 (forecast period).

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Shaving Market by Type

Type of razor used for shaving among male consumers in the United States as of June 2017, by age group

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Competitors Analysis

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The first company to make three head shavers. 

Price range: 39-350$

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Advanced Japanese blade technology incorporates Japanese craftsmanship and stainless steel.

Price range: 40-500$

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Braun series 9 the most efficient and the world’s fastest shaver right now.

Price range: 150-350$


Design Envison


​Ideations Sketches

​With tech layouts as underlays, the first and second round ideations sketches are mainly line works and quick photo bash. Further developments feature more refined and minimal design themes.

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"The Electric Shaver"

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Ascending debris

- All wasted debris is kept under the top blade

- Whole blade system will ascend automatically after pressing button on the bottom for emptying the debris cans

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Floating blade

- Advanced blade that is sharp, strong and durable made by traditional craft skills

- Floating blade in the center to fit every angle on the face

- Super thin protective top enable thorough and safe shaving

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 Matching light

- To turn the shaver on, spin the bottom piece 

- The light on the side will automatically turn on when you turn it on


- The push button on the bottom is designed for blade cleaning

- A concaving texture design is designed to echo with the top blade

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"The Face Roller"

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Stunning roller

- Stainless steel roller head that is conductive for the micro current

- Recesses texture for accelerated results

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"The Travel Case"

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Elegant opening

- Similar opening motion to a car door

- The opening is designed to be smooth, silent, and secure in order to seal the case for waterproof


- All notification can tell from the light

- Blinking white light to indicate when the razor is charging


- Red light for low battery

- White light for when charging is complete

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- Two long infrared sensors are added to the top and bottom of the case

- The case will open or close automatically after touch

- A type c port is added to the bottom for power input 

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Maintain greatness anywhere...

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