The Shadow
A male travel shaver set designed for the brand Rolls Royce.
2022 - brand development, appearance design, lifestyle product
The Shadow is a powerful travel shaving set that is designed for Rolls Royce customers. It creates an image of sophistication for users and can be used indoors, outdoors, in a car, or on a plane.
"Maintain greatness anywhere"
Project Brief
For over 100 years, Rolls-Royce Motor Cars has pushed the boundaries of luxury, creating new realities both within and beyond automotive design.
- Expand Rolls Royce product line beyond automotive by designing a unified collection of objects.
- Developing products with high performance and appearance with Rolls Royce's design language
Group Research as a class of 11 people:
The Story
More Detailed Research >>
- Market Research
- Tech Research
- Scale Research
- Scaled Model Mockups
- Full design Process
Research
To begin with,
Rolls Royce customers pay more attention to their appearance to maintain a good public image.
They usually go to a salon or have a personal stylist.
This product is designed for grooming on business or leisure trips.
A facial roller can provide a soothing experience and improve appearance.
Global Market
Usage of razors to be higher among men in the coming years. Valued at $18.0 billion in 2019, the global razor market revenue is expected to increase to $22.5 billion by 2030, at a 2.1% CAGE during 2020–2030 (forecast period).
Shaving Market by Type
Type of razor used for shaving among male consumers in the United States as of June 2017, by age group
Competitors Analysis
The first company to make three head shavers.
Price range: 39-350$
Advanced Japanese blade technology incorporates Japanese craftsmanship and stainless steel.
Price range: 40-500$
Braun series 9 the most efficient and the world’s fastest shaver right now.
Price range: 150-350$
Design Envison
Ideations Sketches
With tech layouts as underlays, the first and second round ideations sketches are mainly line works and quick photo bash. Further developments feature more refined and minimal design themes.
"The Electric Shaver"
Ascending debris
- All wasted debris is kept under the top blade
- Whole blade system will ascend automatically after pressing button on the bottom for emptying the debris cans
Floating blade
- Advanced blade that is sharp, strong and durable made by traditional craft skills
- Floating blade in the center to fit every angle on the face
- Super thin protective top enable thorough and safe shaving
Matching light
- To turn the shaver on, spin the bottom piece
- The light on the side will automatically turn on when you turn it on
- The push button on the bottom is designed for blade cleaning
- A concaving texture design is designed to echo with the top blade
"The Face Roller"
Stunning roller
- Stainless steel roller head that is conductive for the micro current
- Recesses texture for accelerated results
"The Travel Case"
Elegant opening
- Similar opening motion to a car door
- The opening is designed to be smooth, silent, and secure in order to seal the case for waterproof
INDICATING LEDs
- All notification can tell from the light
- Blinking white light to indicate when the razor is charging
- Red light for low battery
- White light for when charging is complete
START WITH ONE TOUCH
- Two long infrared sensors are added to the top and bottom of the case
- The case will open or close automatically after touch
- A type c port is added to the bottom for power input
Maintain greatness anywhere...
